By The Numbers
The DeCA Market
- $4.56 Billion Annual Sales (FY 2023)
- Over 69.3 Million Customer Transactions (FY 2023)
- 1.4 Million Active Duty
- Over 64 Million Coupons were redeemed FY16 (over $64 Million)
- $87.6 Million Ft. Belvoir FY16 Sales
- 117.400 Total Military Personnel & Family Members at Ft. Bragg, NC
- As of September 2019, there are 238 Commissaries in 13 countries, 2 U.S. territories
DeCA shoppers are unique:
- 54.3% of active duty personnel are married
- 44% of active duty personnel have children
- 80.5% of active duty personnel are 35 years old or younger
- Average age of active duty enlisted personnel is 27.2
- The number of Retirees is 2.5 Million, approximately 20% of total shoppers
- 15.5% of the active duty force are women
- The average Commissary is 2.5 times as far from home as the local grocery store. However, by a 2 to 1 margin, patrons are willing to put up with inconveniences to save 30% on their grocery bill.
The Military Food Market
Learn how Alder Foods can help your brand reach the military food market.
148 Main St., Norfolk, MA 02056
2920 W Broad St., Richmond, VA 23230
Tel: (508) 660-1993 | Fax: (508) 660-8816
info@AlderFoods.com