DeCA Commissary Business Drivers

Promotions via Display (Presented to DeCA Headquarters)

Alder can guide you through the presentation and execution of…

  • Manager Specials: Geared towards category leaders, high volume items, deep discounts, mandated display, administered via automated Vendor Credit Memos at Headquarters
  • Power Buy Display: High volume items, excellent prices, mandated quantities and display
  • One Time Buys/Shippers: Highly consumable, impulse items

Sidewalk/Case Lot Sales

  • Special events selling to patrons in case increments
  • Let Alder find Regional, National, and Worldwide opportunties to drive volume


An Alder wheelhouse!

  • On-shelf manufacturer coupons, military only coupons, FSI coupons & Internet coupons all accepted
  • Unlike traditional grocery stores, Military Market coupon redemption rates are around 30%!
  • Coupons can be merchandised directly on shelf
  • Coupons are highly suggested and effective as part of any demo program

In-store Demos

Alder has expertise in this key sucess driver in the Military

  • Demos are very effective and cost efficient
  • Alder coordinates demos on a monthly bases for many of our supplier partners utilizing our own demo team, who have base clearance

The DeCA Sales Process

+ DeCA Business Drivers

Learn how Alder Foods can help your brand reach the military market. 

Over 43 Million coupons were redeemed in FY 2018. That’s over a $46 Million value!

Military Food Broker

148 Main St., Norfolk, MA 02056
2920 W Broad St., Richmond, VA 23230

Tel: (508) 660-1993 | Fax: (508) 660-8816