The Military Market

The Military Resale Market is a $17.7 Billion a year industry.

 

The Military Resale Market consists of:

Commissaries ($5.3 billion)

The Defense Commissary Agency (DeCA) operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment.  A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America's military and their families, and help recruit and retain the best and brightest men and women to serve their country.

‚ÄčExchanges ($12.3 billion) 

The military exchange system provides valuable cost savings to military families. The exchange offers a variety of items at competitive prices and tax-free shopping at facilities including department stores, military clothing stores, gas stations and convenience stores. The exchange also operates facilities at overseas contingency sites and stateside emergency response areas. Equally important, the exchange system profits are reinvested in Morale, Welfare, and Recreation (MWR) programs, resulting in quality of life improvements for the entire military community.

  • ‚ÄčArmy & Air Force Exchange Service (AAFES): $8.3 Billion
  • Navy Exchange Service Command (NEXCOM): $2.4 Billion
  • Marine Corps Exchange (MCX): $799.9 Million
  • Coast Guard Exchange Systems (CGES): $146.1 Million
  • Veterans Canteen Service (VCS): $453 Million

 

Ships Afloat ($61.3M)

To meet the needs of the afloat Sailor and Marine, Ship Stores carry basic toiletries and sundries, high demand items such as soft drinks and candy bars, and semi-luxury items with the highest sale potential being those items that would appeal to young adults 18-22 years of age.  

 

Alder Foods specializes in business with the Defense Commissary Agency (DeCA), the Army & Air Force Exchange Service (AAFES), and the Navy Exchange Service Command (NEXCOM).

 

 

Sources: Military Retailer 2018 Fact Book, Ships Afloat 2016 Annual Report. www.defence.gov.

Learn how Alder Foods can help your brand reach the military market. 

The Department of Defense employs about 1.3 million people on active duty. It is the largest employer in the United States, with more employees than Exxon, Mobil, Ford, General Motors, and GE combined!

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