Alder Foods

Building Brands in DeCA

By The Numbers

The DeCA Market

  • $4.6 Billion Annual Sales (FY 2018)
  • 12.8 Million Eligible Patrons who can shop the Commissary
  • 1.4 Million Active Duty
  • Over 64 Million Coupons were redeemed FY16 (over $64 Million)
  • $87.6 Million Ft. Belvoir FY16 Sales
  • 117.400 Total Military Personnel & Family Members at Ft. Bragg, NC
  • As of September 2019, there are 238 Commissaries in 13 countries, 2 U.S. territories

DeCA shoppers are unique:

  • 54.3% of active duty personnel are married
  • 44% of active duty personnel have children
  • 80.5% of active duty personnel are 35 years old or younger
  • Average age of active duty enlisted personnel is 27.2
  • The number of Retirees is 2.5 Million, approximately 20% of total shoppers
  • 15.5% of the active duty force are women
  • The average Commissary is 2.5 times as far from home as the local grocery store. However, by a 2 to 1 margin, patrons are willing to put up with inconveniences to save 30% on their grocery bill.

The Military Market

+ About DeCA
+ By the Numbers

Learn how Alder Foods can help your brand reach the military market. 

Alder Foods
One Foxhill Drive, Walpole, MA 02081
Tel: (508) 660-1993 | Fax: (508) 660-8816
info@AlderFoods.com