DeCA Sales Process
Is your brand ready for the Military Resale System?
Here are some requirements that should be met first:
Your brand should rank in (or near) the top three (3) in its respective category.
Individual skus should rank at or near the top ten (10) in their respective sub-categories.
Your brand/skus should show positive growth.
Having syndicated sales data (IRI, SPINs, Neilsen, etc.) showing this is highly recommended
Your brand/skus should have some type of uniqueness as well as be innovative and/or cutting edge to set them apart.
Your brand MUST be sold in at least one (1) retail outlet or supermarket chain.
Documented proof of this is required
Your brand must provide DeCA with a 30% price savings vs. the average, every day retail pricing.
Your brand/skus cannot exist on another DeCA contract.
This includes current or expired contracts
Your skus MUST be GSDN and GTIN compliant.
To learn more about GDSN and GTIN compliancy, click HERE.
Your skus must have a Universal Product Code (UPC) with bar codes that can be scanned.
If your brand meets all the above criteria, the next step would be to contact us!