DeCA Business Drivers

Promotions via Display (Presented to DeCA Headquarters)

  • Manager Specials: Category leaders, high volume items, deep discounts, mandated display, administered via automated Vendor Credit Memos at Headquarters
  • Power Buy Display: High volume items, excellent prices, mandated quantities and display
  • One Time Buys/Shippers: Highly consumable, impulse items

Sidewalk/Case Lot Sales

  • Special events selling to patrons in case increments


  • On-shelf manufacturer coupons, military only coupons, FSI coupons & Internet coupons all accepted
  • Unlike traditional grocery stores, Military Market coupon redemption rates are around 30%!
  • Coupons can be merchandised directly on shelf 
  • Coupons are highly suggested and effective as part of any demo program

In-store Demos

  • Demos are very effective and cost efficient
  • Alder coordinates demos on a monthly bases for many of our supplier partners utilizing our own demo team, who have base clearance


Learn how Alder Foods can help your brand reach the military market. 

Over 43 Million coupons were redeemed in FY 2018.  That's over a $46 Million value!

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