Marketing

At Alder Foods, our marketing team works with our supplier partners to develop dynamic marketing strategies to foster trial purchases, build brand loyalty, and establish continued growth in DeCA. 

 

 

Examples of some of our marketing initiatives include:

  • Category Analysis and Sku Prioritization 
  • Planogram Management & Recommendations
  • Speed to Shelf Analysis
  • Sales Incentives
  • Development and Production of customized POS materials
  • In Store Demo Programs
  • Coupons & IRCs
    • Alder Foods manages the turnkey production, distribution, and redemption of Military Only coupons (both digital & paper)
    • Alder Foods strategically allocates any manufacturer retail coupons provided at store level to boost sales
  • Club pack programs
    • Quarterly opportunities to build incremental sales
  • PowerBuy/Display Programs
  • Price Promotions (Reviewed & Analyzed)
  • Shipper Programs
  • Case Lot Sales
  • Off-Site Sales
  • Seasonal Promotions (Holidays/Superbowl/Halloween)
  • Annual/Biannual Business Reviews with our Suppliers

 

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Learn how Alder Foods can help your brand reach the military market. 

"HP Hood and Alder Foods have a long relationship dating back to 1992. Throughout this time, the Alder team has always exceed all of our established sales and profit goals for the Military Segment. To say that they are a trusted and valued partner in our business would be an understatment!"

Andy MacDonald
Regional Sales Manager
HP Hood, LLC

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