Alder Leadership Team

Alder Foods is led by CEO Michelle J. Keating who has led Alder Foods for the past 15 years. Previously, Ms. Keating served as Vice President of Marketing for Alder Foods reporting to Founder, Paul M. Keating, Sr, her Father. Additionally, Kevin Snyder Senior VP of Sales has led the sales effort at Alder Foods for the past 25 years. Both the leadership and experience of Ms. Keating and Mr. Snyder having extensive and proven track records working in this specific channel of business are two key drivers to the success of Alder Foods.   

Michelle J. Keating

CEO

Michelle Keating joined Alder Foods in 1998 as Vice President of Marketing.  In 2000, Michelle was named President of the company.  Michelle purchased Alder Foods in 2007 and now serves as its CEO/Owner. Alder Foods sells nationally-branded food and perishable goods to the U. S. Military Commissaries located throughout the world.  Under Michelle’s leadership, Alder Foods has become one of the top 30 companies selling worldwide to the Defense Commissary Agency (DeCA). 

Michelle’s ongoing commitment to supporting military families has long been an integral part of what Alder Foods does.  After many years of working with the military, Michelle has an understanding and deep dedication to giving back to our service men and women, and their families.  In her commitment to public service, Michelle served as the Chairwoman of the Fisher House Boston Capital Campaign from 2007-2010, raising over $3 million to help build Fisher House Boston.

Michelle has served as President to the Board of Directors for Fisher House Boston since 2010.  In 2009, she received the Abigail Adams/Jane M. Swift Commitment to Public Service Award, which recognizes women who demonstrate outstanding commitment to the realization of equal political, economic, and social rights for women.

Since 2009, Boston Business Journal has recognized Alder Foods as one of the Top 100 Women-led Businesses, and since 2010, has ranked Alder Foods as one of the Massachusetts’s largest minority/women-led businesses.

A lifelong resident of Massachusetts, Michelle earned a B.S. in Marketing Communications from Emerson College in Boston, and now sits on Emerson’s Board of Overseers.

"Alder Foods takes title to all the products that we sell. Our goal is to build brand awareness in DeCA."

Kevin A. Snyder

Senior Vice President

Kevin has been with Alder Foods for more than 22 years, and he has more than 30 years experience in the dairy business.  Since over half of Alder's sales are in dairy, this expertise is vital to the growth and success of Alder Foods on a daily basis.

Kevin maintains all of our manufacturer relationships, works with two super dairies that supply products to 14 military distributors throughout the United States, and develops new business opportunities that continue to build upon the ever-changing branded milk and cream category. Because he knows this business so well, Kevin is able to spot trends and anticipate customer demand for new products such as almond, organic and lactose-free milk.

"One of the most rewarding things in my job is making sure our military personnel have access to products they wouldn't ordinarily be able to find overseas. For service people whose children are lactose-intolerant, it means a lot to them that they can buy LACTAID Milk in the commissary."

Ed Serpe

Senior Vice President of Finance & Operations

Ed brings over 30 years of finance, accounting and IT experience to the business. Ed's Corporate Finance experience bridges a variety of industries, including consumer products, high-tech and telecom.  

Ed's key strengths and responsibilities include budgeting, forecasting, reporting and pricing/margin analysis in addition to technical IT leadership.  

Ed graduated from the University of Virginia with a BA in Government & Foreign Affairs and received his MBA from New York University in Finance & International Business.

"Alder embraces cutting edge technology which is great for business. Our systems support is solid, allowing for quick decision-making. This leads to well demonstrated partner and brand growth."

Brian Connor

Vice President of Marketing

Brian has been working in sales & marketing of consumer package goods for the past 25 years.  He joined Alder Foods in 2009.  Previous employers include New Balance Athletic Shoe and the PGA TOUR.
 
Brian leads the marketing team, which is responsible for the promotional activity of each brand Alder sells to the military resale systems.  He also participates in the process of new business partnerships for Alder Foods. Brian is a 1990 graduate of Boston College. 

"DeCA and its patrons rely on price promotions, couponing, demo programs and displays to ensure “Shopping the Commissary is Worth the Trip”. Alder Marketing collaborates with our supplier partners to fund marketing initiatives that not only engage shoppers, we give them reasons to buy and build brand loyalty."

Learn how Alder Foods can help your brand reach the military market. 

Alder Foods is a SOMWBA certified Woman-Owned Business Enterprise (WBE).

The State Office of Minority and Women Business Assistance (SOMWBA) certified Alder Foods, Inc as a Woman-Owned business enterprise in October 2009.  

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