Alder Leadership Team

Alder Foods is led by CEO Michelle J. Keating who has been with Alder Foods for over 20 years. Previously Ms. Keating served as Vice President of Marketing for Alder Foods reporting to Founder Paul M. Keating Sr, her Father.  David L. Johnson joined the Alder team in March 2019, following 30 years of Military Resale and Family Business experience with C. Lloyd Johnson and Acosta Military Sales.  Additionally, Kevin Snyder Senior VP of Sales has led the sales effort at Alder Foods for the past 25 years.  Joining the business in May 2019, Rick Jones brings 24 years of experience in the military resale industry.  The combined leadership and experience of Ms. Keating, Mr. Johnson, Mr. Snyder and Mr. Jones are well demonstrated with an extensive and proven track record supplying Military Commissaries and Exchanges.

Michelle J. Keating

CEO

Michelle Keating joined Alder Foods in 1998 as Vice President of Marketing.  In 2000, Michelle was named President of the company.  Michelle purchased Alder Foods in 2007 and now serves as its CEO/Owner. Alder Foods sells nationally-branded food and perishable goods to the U. S. Military Commissaries located throughout the world.  Under Michelle’s leadership, Alder Foods has become one of the top 30 companies selling worldwide to the Defense Commissary Agency (DeCA). 

Michelle’s ongoing commitment to supporting military families has long been an integral part of what Alder Foods does.  After many years of working with the military, Michelle has an understanding and deep dedication to giving back to our service men and women, and their families.  In her commitment to public service, Michelle served as the Chairwoman of the Fisher House Boston Capital Campaign from 2007-2010, raising over $3 million to help build Fisher House Boston.

Michelle has served as President to the Board of Directors for Fisher House Boston since 2010.  In 2009, she received the Abigail Adams/Jane M. Swift Commitment to Public Service Award, which recognizes women who demonstrate outstanding commitment to the realization of equal political, economic, and social rights for women.

Since 2009, Boston Business Journal has recognized Alder Foods as one of the Top 100 Women-led Businesses, and since 2010, has ranked Alder Foods as one of the Massachusetts’s largest minority/women-led businesses.

A lifelong resident of Massachusetts, Michelle earned a B.S. in Marketing Communications from Emerson College in Boston, and now sits on Emerson’s Board of Overseers.

"Alder Foods takes title to all the products that we sell. Our goal is to build brand awareness in DeCA."

David L. Johnson

President

In March of 2019 David L. Johnson was hired as President of Alder Foods where his primary focus will be to lead the next era of sales growth for Alder Foods.

David began his career in Military Resale 30 years ago at C. Lloyd Johnson Company, a company founded by his grandfather in 1946.

Prior to Alder Foods, David was President of the Military Division for Acosta Sales & Marketing, a full-service sales and marketing firm serving the consumer-packaged goods industry. David had responsibility for the overall financial performance and well-being of this segment of Acosta’s business where he led a team of 700+ associates.

Prior to selling his family’s business to Acosta in 2008, David spent 19 years as one of the owners and executives of the C. Lloyd Johnson Company (CLJ), a manufacturer’s representative to the military resale industry since 1946. He served in many roles of increasing responsibilities during his career, including as a District Manager in Germany, Regional Manager for the Pacific Northwest, Vice President of Sales for Exchanges, and President of the Commissary Division. Acosta’s revenue in the military channel has more than doubled since their acquisition of CLJ and they command the highest market share of any other sales agency.

David is a Commander in the Reserve Component of the United States Navy. His active duty time included a 10-month deployment to Afghanistan in 2008-2009 supporting Operation Enduring Freedom, where he was a part of an Embedded Training Team that mentored officers in the Afghan National Army. He has served since 2003.

David also serves as a volunteer admissions counselor (Blue & Gold Officer) for the United States Naval Academy since 2012.

David is currently a member of, and a past Chairman and board member of, the American Logistics Association, an industry trade association representing manufacturers, brokers, and distributors servicing the military resale industry.

David received a BA in Management from Gettysburg College in 1989 and his MBA from the Mason School of Business at the College of William & Mary in 1997.

David and his wife Kelly are in the process of relocating to New England and have five adult children. When not working, David enjoys boating, snow skiing, and riding his Harley Davidson.

"Alder Foods feels like coming home. I grew up in a family business, and Alder Foods has that same sense of family. Business partners and colleagues are treated here with that same sense of care."

Kevin A. Snyder

Senior Vice President

Kevin has been with Alder Foods for more than 22 years, and he has more than 30 years experience in the dairy business.  Since over half of Alder's sales are in dairy, this expertise is vital to the growth and success of Alder Foods on a daily basis.

Kevin maintains all of our manufacturer relationships, works with two super dairies that supply products to 14 military distributors throughout the United States, and develops new business opportunities that continue to build upon the ever-changing branded milk and cream category. Because he knows this business so well, Kevin is able to spot trends and anticipate customer demand for new products such as almond, organic and lactose-free milk.

"One of the most rewarding things in my job is making sure our military personnel have access to products they wouldn't ordinarily be able to find overseas. For service people whose children are lactose-intolerant, it means a lot to them that they can buy LACTAID Milk in the commissary."

Rick Jones

Senior Vice President of Sales & Marketing

Alder Foods is excited to welcome Rick Jones as our new Sr. Vice President of Sales & Marketing. Rick joined the Alder team in May of 2019 and will be responsible for leading all aspects of Sales and Marketing for the organization.  Most recently, he led the Military Division of Acosta as Senior Vice President and was responsible for management and P&L oversight of all Acosta business units operating in the military channel to include Commissaries (DeCA), Exchanges (AAFES, Nexcom, Marines and Coastguard), Ships Stores and Veterans Canteens. 

Previously, Rick worked for Acosta, and its predecessor C. Lloyd Johnson Company (CLJ), since 2005.  Prior to the Senior Vice President role, he led the Commissary Division as Vice President/DeCA HQ and Business Manager for several key clients.  Additionally, he brings experience from the manufacturing side and was a past employee for both Kellogg’s and Pepperidge Farm. Rick has served over 24 years in the military resale industry as a broker and manufacturer.

Rick is a current member of the American Logistics Association and serves on the ALA Commissary Council.  He recently completed a 3-year term on the ALA board of directors. He has a Bachelor’s degree in Business Administration from Virginia Commonwealth University. He resides in Chesterfield, VA, with his wife, Sandie, and two adult children, Meagan and Tyler, as well as his 10-year old Chocolate Lab named Duke!

"I am excited to be a part of the Alder Foods family and look forward to continuing to build on the excellent relationships Alder already has with its business partners. Alder’s go-to-market model is unique in its ability to quickly bring cutting-edge products to military families, which sets us apart from every other broker and allows us to continue to provide top selling brands to our most deserving patrons!"

Ed Serpe

Senior Vice President of Finance & Operations

Ed brings over 30 years of finance, accounting and IT experience to the business. Ed's Corporate Finance experience bridges a variety of industries, including consumer products, high-tech and telecom.  

Ed's key strengths and responsibilities include budgeting, forecasting, reporting and pricing/margin analysis in addition to technical IT leadership.  

Ed graduated from the University of Virginia with a BA in Government & Foreign Affairs and received his MBA from New York University in Finance & International Business.

"Alder embraces cutting edge technology which is great for business. Our systems support is solid, allowing for quick decision-making. This leads to well demonstrated partner and brand growth."

Brian Connor

Vice President of Marketing

Brian has been working in sales & marketing of consumer package goods for the past 25 years.  He joined Alder Foods in 2009.  Previous employers include New Balance Athletic Shoe and the PGA TOUR.
 
Brian leads the marketing team, which is responsible for the promotional activity of each brand Alder sells to the military resale systems.  He also participates in the process of new business partnerships for Alder Foods. Brian is a 1990 graduate of Boston College. 

"DeCA and its patrons rely on price promotions, couponing, demo programs and displays to ensure “Shopping the Commissary is Worth the Trip”. Alder Marketing collaborates with our supplier partners to fund marketing initiatives that not only engage shoppers, we give them reasons to buy and build brand loyalty."

Learn how Alder Foods can help your brand reach the military market. 

Alder Foods is a SOMWBA certified Woman-Owned Business Enterprise (WBE).

The State Office of Minority and Women Business Assistance (SOMWBA) certified Alder Foods, Inc as a Woman-Owned business enterprise in October 2009.  

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